The Trends Explore tool will remind you of this. When using filters, it’s important to compare like-for-like: a country should be compared to another country, a week should be compared to another week. You can now view a direct, detailed comparison of searches in two countries, on the same page. Use the menu to select the second-from-top country searching for the Olympics. This is the tool we will use to compare the top two countries searching for the Olympics. When you open the menu, one of the options will be “change filters”. You will see a clickable menu button appear. Hover over the topic you have just entered. This might feel silly as it will simply generate the same data again, but there is a good reason for doing it. In the second field, enter the Olympic Games topic again. We can use filters to get this.Ĭhange the location of your search to the top country searching for the Olympics, according to your global search. But in some cases, we will want more granular detail about how these countries search for the Olympics. Which are the top two countries searching for the Olympics? To compare these countries against each other, we could use the map. Look at worldwide search interest in the Olympic Games in 2016. Combined with these topics, we can find much more specific insights. On their own, they are much broader than the search topics we would normally use to explore Google Trends. Think of these categories as umbrella topics. Once you have selected a category, it’s also possible to remove your search term or topic and look at this broad, categorized data. This could give us information about how people search for ethical brands, for example. The results will reflect searches for the term or topic in context.In this case, we will view results for sustainability in the shopping category. Select a category most closely related to the context you are interested in.
Google trends available in full#
You can type in a category name, or click through the parent categories to explore the full list.
Google trends available in series#
Using categories will allow us to explore one particular context.Ībove the time series graph, there is a drop-down menu labeled "All categories." Click on the arrow to view a list of categories. There are different contexts for how people might search for sustainability. This example will look at searches for sustainability, in the past five years worldwide. You can also access search data by metro area, for countries where this is available. For example, we can look at search interest in cricket in Tamil Nadu. Click to see sub-regions nested within it, or type the name of a sub-region in the country tab at the top of the page. Hover over a region to see indexed search interest. Scroll through the list to pick a country, or select “worldwide” for all data. You can browse a list of locations by clicking the country label above the time series graph. We have already explored data from different countries in “Basics of Google Trends”. This is particularly useful for getting granular data for a short period of time. You may either type dates into the text fields, or select these from a calendar view. You can also choose to examine a more specific time period. Then, scroll through the list of years, dating back to 2004, to select your preferred time range.
To explore data for a full calendar year, select “full year”. The custom time range menu appears as a pop-up. Click “custom time range” to see options to select an alternative time range. A drop-down list of possible time ranges will appear.
Above the time series graph, click the button that says “Past day”. Trends Explore will automatically show you data from the past day. This example looks at search interest in cricket in India. You also have the option to use a custom time range, to be even more specific. Google Trends offers a menu of time ranges for your search, from the past hour, all the way back to 2004. South Georgia and the South Sandwich Islands Saint Helena, Ascension and Tristan da Cunha Middle East, Africa, Turkey - Regional/Crossborder
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